Business Writing Skills

Simple steps to effective business writing

"I've seen almost every way in which people can mangle the English language. And some of them are pretty creative. But the biggest and most common obstacle to writing a good document - any document - is not stopping to think about who you're speaking to. That's right, the audience." - Tiffany Markman

Do you ever need to write:

• Letters?
• Proposals?
• Emails?
• Memos?
• Newsletters?
• Copy?
• Speeches?

If yes, then this is the workshop for you!

This workshop is aimed at people who need to improve their business writing skills. The main of this course is to develop the knowledge, skills and capabilities for effective business writing, while always keeping the audience in mind.

• Learn to focus on and then target your audience
• Understand how your readers read - and why
• Inject greater 'vooma' into your business writing
• Make sure your writing is short and tight
• Follow the 6 Question Process when deciding how to proceed

• Show the reader what your idea, concept or message does for them
• Carefully and diplomatically express negative info
• Use common punctuation marks correctly
• Identify and apply the 3 Levels of Self-Editing
• Improve the readability of your writing, using Readability Statistics

Who should attend?

• Secretaries, personal assistants and any office professionals who are expected to write any documents at all, from emails to invitations
• CEOs and Managers who would like to communicate more effectively with their staff, colleagues and the public
• Businesspeople across all industries and at all levels, who would like to produce strong, clear and concise written messages and better overall communication
• Corporate communicators, PR people, content managers, editors, journalists, marketers, salespeople, entrepreneurs, creatives, civil servants

Training approach

Our courses use interactive tools that allow learners to learn by doing.

The experience for learners is fun, rewarding, lasting and integrative, whilst employers are assured of a high return on investment in training.

Front Foot courses are compiled and presented by subject matter experts and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training.

Tiffany Markman is an experienced corporate trainer, copywriter, editor and five-time published author.

She specialises in freelance corporate copywriting and editing, with an emphasis on websites, newsletters, marketing material, books, magazines, advertisements, PR material and reviews. She also has a special interest in teaching and training - particularly in developing flawless writing.

Tiffany holds a BA Honours, Politics Cum Laude and BA Journalism Cum Laude from Rand Afrikaans University/University of Johannesburg (2000 - 2003).