Every service provider, manufacturer, importer, distributor and retailer of goods will be affected by The New Consumer Protection Act; it regulates everything from product liability to marketing, warranties, cancellation, delivery requirements, labeling, sales records and much more. Non compliance may result in penalties up to 10% of a business turnover and to a maximum of R10 million. In addition, damage to your brand reputation may be even more serious.

The Fundamentals of your business will change
One of the greatest challenges for South African suppliers of goods or services is not only compliance, but the actual implementation, such as behavioral changes within the organisation. Putting the law into practice is steadily becoming an issue against the clock.

You have the opportunity to get your house in order with the recent extension until March 2011
Ensure you are delivering the best customer service and protect your company. Let four legal experts address the critical issues of YOUR business in this in-depth, interactive Q&A seminar. Evaluate the insights, challenges and key objectives of this Act. 19 November 2010.

In a recent report it was stated that suppliers and manufacturers need to get their house in order or they can face huge claims for product recalls. "Not only will they be compelled to pay damages to consumers who have suffered harm, but they will also bear the cost of running a product recall."Source: www.businessday.co.za/Articles/Content.aspx?id=113996