Targeted, well-thought-out and relevant business events are a key tool in the box of any modern PR or marketing person, especially when you consider that they're low-investment marketing opportunities (great for those of us on tight budgets), and high return that they offer.
Event management is a multi-million dollar industry and is growing rapidly both in terms of number of events and size of events as government bodies, non-profit organisations and the business community quickly discover the high ROI in event management:
Marketing investment
Image-building power
Increased brand support
In order to make events really work for your company, you require a focused, professional approach.
Join us for this relevant and topical course, and feel confident that your event staff:
understand the purpose of events
know their way around the event management environment
can do adequate research to craft an event that provides ROI to the organisation i.t.o. its vision, goals and objectives
know how events function as a marketing tool
are aware of the most important trends in the event industry
can effect waste and risk management
are clued-up on ‘greening’and all it entails
Hands-on, practical expertise
Case study examples are provided to stimulate creative thinking and a number of practical activities are engaged in to allow course attendees to practise thinking about events, their purpose and how they function in the modern organisation.
Key benefits of attending this hands-on programme include:
Track environmental, societal and political trends
Assess areas of finance, risk management, marketing, PR, HR, research and procurement
Understand the step-for-step procedure of a successful event
Types of events: local/community, major, hallmark, mega, special, sporting, etc.
Event trends and issues: SA today, event tourism
Event impacts: social and cultural, physical and environmental, political, etc.
Strategy and Planning
Conceptualising the event: host community, sponsors, media, event concept, etc.
Planning: situation analysis, goals and objectives
Operational matters: finance, IT, HR, project management, marketing, risk, etc.
Staging the Event
Theme and event design
Programme
Venue
Audience, Guests
Catering
Power, Lights, Sound
Stage, Crew
Audiovisuals, Special effects
Performers
Hospitality
Production schedule
Recording of event
Contingencies
Measurement and Evaluation
Evaluation specifics
Research: methods
Example Documents
Publicity, marketing, show programme, exhibition planning, etc.
OUR PRESENTER: JULIET GILLIES
Front Foot courses are compiled and presented by subject matter experts
and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training.
Juliet Gillies holds graduate qualifications in Psychology, Communication and English. She also holds post-graduate qualifications in Marketing and English. She has diplomas in Public Relations and Journalism and is a registered Mentor, Moderator and Assessor.
Juliet spent many years in the corporate world in a number of managerial positions and gained experience in the following industries: Merchant banking, call centres and government (labour, skills development and foreign affairs). She spent 25 years in various PR, Communication and Marketing roles and has been involved in a myriad of events, from national congresses, workshops and conferences, to major event launches involving ministers and ex-presidents, many sporting events and a range of functions.
Juliet has been involved in training and education since 2001 and is an experienced presenter and course writer.
Booking facilities for this workshop are provided by
FRONT FOOT.co.za
If you are in any doubt as to the authenticity of the site you are redirected to, please feel free to call us on
011 880 4808, and someone will be there to do the registration on your behalf.
When you register online, using the links above and below, you will be able to pay using our secure credit card facility. Alternatively, you are welcome to make payment by EFT after you have downloaded your invoice.
Once your registration has been fully submitted, you will receive a confirmation email containing your invoice and a map and directions to the venue. We kindly request that you please add frontfoot.co.za to your safe senders' mailing list in your junk mail to ensure that you receive all the communications for this event timeously.
Please note that your registration for this workshop is subject to the terms and conditions as laid out here.
Front Foot Strategic Consulting has been awarded accreditation status as a provider of Education and Training in terms of the National Qualifications Framework Act, 2008.
All Front Foot Microsoft workshop presenters are Certified Microsoft Application Specialists.
Book for 2 or more delegates to attend the same workshop and we'll give you a 10% discount.
ATTEND 2 WORKSHOPS
Book for and attend any 2 workshops or events and we'll give you a 10% discount on the total ticket price
OUT-OF-TOWN DISCOUNT
If you fly in from out-of-town to attend any Front Foot Workshop, we'll give you a 15% discount
For more information on discounts please contact Adele on 011 880 4808 or email adele@frontfoot.co.za
IN-HOUSE WORKSHOPS
All Front Foot Workshops are available in-house, at a location of your choice, at your convenience.
For more information on in-house workshops please contact Adele on
011 880 4808 or email adele@frontfoot.co.za
Terms and Conditions Apply. E & OE. Subject to change.
Join The Decision Makers Database at no-charge today and we promise to do everything we can to keep you in touch, and up-to-date, with the latest in local and international training and development opportunities, and to give you unparalleled access to all the business news and information you need to be a Corporate Superstar.
