Creative Effective Newsletters

Everything you need to know to produce interesting, compelling and popular newsletters

Join us for this refreshing one-day look at everything that goes into producing great newsletters - and ensure you stay in effective touch with all your hard-won clients and are catapulted to even greater success!

For those responsible for producing newsletters – both print and electronic; both internal and external – or those about to start producing newsletters, this popular one-day writing workshop is a must.

The face and personality of your company are largely formed through your written communication with its audiences: inside and outside the organisation itself.

And, chances are, you're not 100% clear on what to say, where to find content, how to present it and how best to deliver it.

• Introduction
• Understand corporate communication
  • Step 1: Focus on how your content can help its readers
  • Step 2: Keep your content lean and mean
• Conduct reader analysis
  • Define your readers
  • Understand how your readers read
  • Use the 3 writing rules
• Master good writing style
  • Rule 1: Use the appropriate tone
  • Rule 2: Use the active voice
  • Rule 3: Write as you speak Rule 4: Say what you mean

• Remember these good tips...
  • Root out redundancy
  • Be wary of adjectives and adverbs
  • Avoid clichés like the plague
• Master headlines and captions
• Avoid common obstacles
  • Number formatting
  • Tense consistency
  • The editing process
• Structure text for excellent design
• Format to help the designer out
• Conclusion

Who should attend?

• Corporate communicators, PR people, content managers, editors, journalists, marketers, salespeople, creatives, civil servants and fund-raisers/NGO officers
• CEOs and Managers who would like to communicate more effectively with staff, colleagues and/or the public – across diverse levels
• Businesspeople, entrepreneurs and designers who would like to produce strong, clear and concisely written newsletters and better overall communication
• Secretaries, personal assistants and office professionals

Training approach

Our courses use interactive tools that allow learners to learn by doing.

The experience for learners is fun, rewarding, lasting and integrative, whilst employers are assured of a high return on investment in training.

Front Foot courses are compiled and presented by subject matter experts
and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training.

Tiffany Markman is an experienced corporate trainer, copywriter, editor and five-time published author.

She specialises in freelance corporate copywriting and editing, with an emphasis on websites, newsletters, marketing material, books, magazines, advertisements, PR material and reviews. She also has a special interest in teaching and training - particularly in developing flawless writing.

Tiffany holds a BA Honours, Politics Cum Laude and BA Journalism Cum Laude from Rand Afrikaans University/University of Johannesburg (2000 - 2003).