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| Front Foot Strategic Consulting has been awarded accreditation status as a provider of Education and Training in terms of the National Qualifications Framework Act, 2008. |
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| DETAILS |
Date and Venue:
No future dates have been scheduled for this workshop. Please contact us for more information. |
Maps:
Click Here |
Time:
8:30 AM |
Duration:
1 Day |
Cost Per Delegate:
| R2 450.00 |
ex VAT |
| R2 793.00 |
incl VAT |
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Surcharges:
R50 (Incl VAT) per delegate, per day for Strictly Halaal and Kosher Meals |
Group Bookings:
Bookings of 2 or more delegates qualify for a 10% discount. |
Out-of-town Delegates:
If you are flying in from out-of-town in order to attend, we will give you a 15% discount on the cost of the workshop.
Contact us to find out more. |
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| IN HOUSE |
This workshop is also available under Front Foot’s in-house menu.
Front Foot is proud to offer you a comprehensive array of customised in-house training solutions that are focused on your unique business needs. For more information in this regard, please contact us. |
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WRITE A STRONG, EFFECTIVE
PRESS RELEASE |
If you want to maximise publicity for your company and learn how to produce a tight, targeted press release that will gain you valuable free editorial coverage, this is the course for you.
A well-crafted press release still remains the basic building block for any strong, successful media campaign, whether it’s for a new product or a major corporate takeover. A good release should be an easy, informative, punchy read, but producing one takes skill and practice. Journalists on busy news desks receive dozens of press releases per day, and a frightening number don’t survive the delete button further than the first sentence.
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| REGISTER NOW |
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| KEY BENEFITS OF ATTENDING |
You will learn about all the tools needed to draft a winning press release - the course content will provide you with all the information necessary.
Hear insider tips on pitfalls to be avoided and discover how to adapt your basic press release to cover national, local, broadcast and online media. |
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OUR PRESENTER :: FIONA WALSH
Front Foot courses are compiled and presented by subject matter experts and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training |
Fiona Walsh has an MA in Communications from the City of London University, and over 15 years local and international experience as a publicist in both the corporate and entertainment sectors. Previously she was senior account executive with PR firm Grayling, based in Dublin, Ireland, where corporate clients included Weetabix, Colgate and Mills & Boon. On moving to London she became publicist for English National Ballet, head of press for the Royal National Theatre and director of press and marketing for the Oscar-winning animation company Bermuda Shorts Film.
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In South Africa Fiona has worked on a freelance basis for a range of clients, including the Market Theatre, David Krut Publishing, SABC3, MNet, Talk Radio 702, Tourism Ireland and Sony Pictures Television. She has lectured in public relations at Boston Media House, Johannesburg and teaches an online press release writing course for SA Writers College. |
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| WHO SHOULD ATTEND |
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Corporate communicators, PR executives keen to hone their writing skills, content managers, marketers, salespeople, entrepreneurs, civil servants |
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Office
professionals who are expected to write a document serving any media campaign |
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CEOs and Managers who would like to communicate their media objectives or provide staff feedback more effectively |
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Businesspeople across all industries and at all levels, who
would like to produce tightly edited , informative and punchy written communications |
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| ONE DAY WORKSHOP OUTLINE |
| 1 |
Overview of the publicity field |
| 2 |
Who is your press release targeting?
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| 3 |
Focusing your media list |
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Drafting a winning release |
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What's the angle? |
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Finding the right style |
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Incorporating quotes |
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Headlines and footnotes |
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Layout |
| 10 |
Less is more - edit, edit and edit again |
| 11 |
The importance of credibility |
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Proof reading and fact checking |
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Issuing your press release |
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Adapting your press release |
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What happens next? Be prepared |
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Images vs. photocalls |
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Freelance vs. in-house PR |
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