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| AGENDA |
Executive Secretaries 2009
THE POWER BEHIND THE EXECUTIVE |
DAY ONE
24 FEBRUARY 2008 |
VIEW DAY TWO |
| VIEW DAY THREE |
Would your job be easier if you could master the skill of producing crystal-clear writing? Would you be better at what you do if your written messages could always achieve the results you’re after? In fact, do you ever need to write:
- Letters?
- Emails?
- Newsletters?
- Speeches?
Words have enormous power
Good writing attracts attention, achieves credibility and impresses everyone, while poor writing leads to forgettability or even laughability. Would your life be easier if you were ‘a better writer’? Or are you 100% confident in your own ability, or your team’s ability, to produce writing that gets results?
Effective writing is in your reach
Most people aren’t 100% confident of their writing ability. But you can be. You can learn everything there is to know about producing great writing in a busy and demanding marketplace, by hacking through the grammar jungle, enhancing your language usage and improving your personal style. |
Course Outline
- Understand, appreciate and write to suit reader behaviour
- Hack your way through the grammar jungle
- Improve your general writing style in four easy ways
- Rule out redundancy and repetition
- Pay special attention to how you write for e-mail/online channels
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About Your Workshop Leader: Tiffany Markman
Believing strongly in the power of words, Tiffany Markman is a prolific copywriter, editor and writing trainer. She is also a five-time published author in the fields of life skills, careers, emotional intelligence and democracy for young people. |
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| As part of her day job, Tiffany focuses on corporate and creative copywriting and copy editing, with an emphasis on websites, newsletters, ads, marketing campaigns, brochures, books, magazines, sales letters, feature pieces, scripts, multimedia presentations and reviews. She has worked for over 90 blue-chip, start-up and public sector clients over the last 10 years. Tiffany runs regular workshops on print copywriting, web copywriting, basic and advanced editing, freelancing, newsletter writing, proposal writing, corporate communications, grammar and other topics, all of which can be customised to address delegates’ specific needs and requirements. A member of both the Southern African Freelancers’ Association (SAFREA) and the Professional Editors’ Group (PEG), Tiffany is also a regular presenter for the International Association of Business Communicators (IABC), which has twice voted her ‘Best Speaker’. When she’s not writing, editing or teaching others how to write and edit, Tiffany can be found in a corner with her nose buried in a book. Her secret joy is book reviewing and her book reviews appear in Marie Claire, as well as on her blog, http://bookreviewsbytiffany.blogspot.com. Tiffany holds a BA Honours, Politics Cum Laude and BA Journalism Cum Laude from Rand Afrikaans University/University of Johannesburg (2000 – 2003). |
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| 14:00 |
FASHION, STYLE, BRANDING AND IMAGE |
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Introduction to Fashion, Style, Branding and Image
- The psychology of dress and the message clothing communicates: silently, visually and memorably
- How to align your image more closely to your destination: Dressing the part
The Basics
- How to create an effective wardrobe: The essential pieces
- Top-to-toe strategies and do’s & don’ts for a stylish personal and professional image
- Wardrobe planning: Get the most out of your fashion rands
- FABS: upgrade your style with fabric, accents, balance and styling
Personal Style
- The style groups and how to create a unique look suitable for your lifestyle, goals and profession
Dress Your Shape
- Understand the correct clothing style, cut, fit, colour, fabric and patterns best suited to your body type
The New Office Wardrobe
- Corporate Chic : How to dress for your environment
- The new mix and match wardrobe concept : Create a different look everyday
The Chic Extras : Upgrade Your Style
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About Your Workshop Leader: Bronwen Saayman
"I had never considered a career in fashion, fashion found me and thank goodness it did - I wouldn't want to do anything else!" Bronwen started her business knowing two things: She wanted to focus on Women and their Personal Development. She had no idea, at the time, that the personal development part would take place in front of many a disorganised wardrobe! |
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| Her unique ability and passion has translated into Bronwen becoming a sought-after fashion personality. Addressing groups of women, and men, her powerful persona, blend of modern sensibility and style savvy has seen her present to over hundred companies and personally style over sixty wardrobes in 2007. Bronwen's talent has been recognised by the media. She has styled front covers and fashion pages for a magazine, written for media groups, is the resident image expert on Women24 and recently completed a style series on the business TV network CNBC Africa.
This style maverick has built her reputation through her superb feel for what works and her innate understanding of body shapes. Her unique wardrobe concept creates a sophisticated look at an accessible price. As the founder and creative director of Bronwen, Bronwen Saayman will continue to develop and design an original look for the style-conscious woman who is aware of fashion but not ruled by it. |
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| Date |
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24, 25 & 26 February 2009 |
| Venue |
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Southern Sun Grayston Hotel, Sandton |
| Time |
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09:00 AM |
| Cost |
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R6, 000.00 per delegate ex VAT
R6, 840.00 per delegate incl VAT |
| Group Bookings |
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Book 2 or more delegates and get a 10% discount |
| Dietary |
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There is a R160.00 per delegate, per day surcharge on Strictly Halaal and Kosher Meals. This amount will added to your invoice should you elect to make use of this option. Please specify all your dietary requirements on registration. |
| RSVP |
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Contact James Harvey on 011 880 4808 or email james@frontfoot.co.za |
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