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| Front Foot Strategic Consulting has been awarded accreditation status as a provider of Education and Training in terms of the National Qualifications Framework Act, 2008. |
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| DETAILS |
Date and Venue:
No future dates have been scheduled for this workshop. Please contact us for more information. |
Maps:
Click Here |
Time:
9:00 AM |
Duration:
2 Days |
Cost Per Delegate:
| R4 350.00 |
ex VAT |
| R4 959.00 |
incl VAT |
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Surcharges:
R50 per delegate, per day for Strictly Halaal and Kosher Meals |
Group Bookings:
Bookings of 2 or more delegates qualify for a 10% discount. |
Out-of-town Delegates:
If you are flying in from out-of-town in order to attend, we will give you a 15% discount on the cost of the workshop.
Contact us to find out more. |
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| IN HOUSE |
This workshop is also available under Front Foot’s in-house menu.
Front Foot is proud to offer you a comprehensive array of customised in-house training solutions that are focused on your unique business needs. For more information in this regard, please contact us. |
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| MAKE YOUR MARK: PUTTING TOGETHER THE RIGHT MESSAGE |
Find your unique selling proposition; create buzz around your brand and then put it forward to the right target market.
Equip yourself with the skills of a successful marketer in the workshop: Fundamentals of Marketing.
This highly interactive course teaches you, step-by-step, the successful strategies for creating marketing plans any business can use and develop the most promotable message possible for any product or service.
Learn through the practical, no-nonsense tactics, of a chartered marketer, how to form killer marketing strategies and plans. |
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| REGISTER NOW |
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OUR PRESENTER :: DENNIS SMITH
Front Foot courses are compiled and presented by subject matter experts and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training |
Dennis Smith is a Chartered Marketer with wide experience at senior marketing levels spanning retail, service and manufacturing environments in the automotive, petroleum, FMCG, tourism and consulting industries.
Dennis has significant experience at establishing and managing marketing departments, setting up new businesses and launching new products.
He specializes in the development and implementation of innovative, workable, business and marketing solutions and believes that success lies in understanding the needs of clients, access to the full spectrum of marketing disciplines and the engagement of all stakeholders.
In addition to running a highly successful management consulting firm Dennis facilitates across the full spectrum of marketing disciplines but is best known for his work in, Marketing Strategy, Communications and Strategic Management of Innovation and Technology. |
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| KEY BENEFITS OF ATTENDING |
| By the end of this 2 day workshop you will be able to; |
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Undertake an analysis of the business and the markets it operates in |
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Position products in the market place |
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Identify and use the promotional mix |
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Apply various aspects of marketing |
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| WHO SHOULD ATTEND |
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Entry level marketers
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Line Managers responsible for marketing activities
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Business Owners and Managers |
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| THREE DAY WORKSHOP OUTLINE |
| DAY 1 |
| Fundamentals of Marketing |
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What is Marketing
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The Marketing Environment |
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Marketing objectives |
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The Marketing Concept |
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| DAY 2 |
| How To Find Your USP |
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Competitor Strategies |
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Marketing Research |
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New Product Development and the Marketing Mix - Strategies across the Product Life Cycle |
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| Putting Together The Right Message |
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Consumer Buying Behaviour |
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Promotional Mix |
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Segmentation |
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Targeting |
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Personal Selling |
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Development of Marketing Strategies & Plans |
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