Front Foot Workshops :: Your Learning and Information Platform

ACCREDITATION

Front Foot Strategic Consulting has been awarded accreditation status as a provider of Education and Training in terms of the National Qualifications Framework Act, 2008.

DETAILS

Date and Venue:
No future dates have been scheduled for this workshop. Please contact us for more information.

Maps:
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Time:
08:30 AM

Duration:
1 Day

Cost Per Delegate:

R2 350.00	ex VAT
R2 679.00	incl VAT

Surcharges:
R50 (incl VAT) per delegate, per day for Strictly Halaal and Kosher Meals

Group Bookings:
Bookings of 2 or more delegates qualify for a 10% discount.

Out-of-town Delegates:
If you are flying in from out-of-town in order to attend, we will give you a 15% discount on the cost of the workshop.
Contact us to find out more.

CONTACT US

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booking and get a
10% discount

Contact us or call us on 011 880 4808

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IN HOUSE

This workshop is also available under Front Foot’s in-house menu.
Front Foot is proud to offer you a comprehensive array of customised in-house training solutions that are focused on your unique business needs. For more information in this regard, please contact us.

HOW EFFECTIVE MARKET RESEARCH WILL CHANGE THE WAY YOU DO BUSINESS

Brief your research agency with effective objectives and make sound decisions when evaluating research proposals.

Investigate the factors that influence surveys and focus groups, compare qualitative and quantitative approaches, and analyse research methodologies, traditional and new, to discover the important strategic uses of the research method.

Making head or Tail Of Market Research explores the full research-model enabling you to have the basic skills to understand market research.

KEY BENEFITS OF ATTENDING

	The workshop is designed to clarify your understanding of market research, as well as comprehensively explain both their uses and interpretations
	This one-day course is both an introduction for people who have never studied marketing and a refresher workshop for those who feel the need to brush up
	The workshop also aims to empower delegates who are required to make business-based decisions with a clear understanding of the techniques used in research proposals

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OUR PRESENTER :: DANIE MALAN
Front Foot courses are compiled and presented by subject matter experts and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training

Danie Malan holds graduate qualifications in Business Economics and Commercial Law as well as holds post-graduate qualifications in Marketing, Consumer Behaviour, Personnel Management, Financial Management and Top Management Strategies. Malan also has completed courses in Business Presentation Skills and Finance for non-financial managers and has been a lecturer for the University of Johannesburg for Marketing Research for 7 years.

Malan has honed his marketing and market research skills over a period of twenty-five years in various positions, principally in the research and data fields.

He is one of the most sought after moderators in South Africa and is a member of SAMRA (Southern African Marketing Research Association). Malan has been involved in ground-breaking projects such as the development of the ITS/NITS typology for newspaper readers; Developing a life stage segmentation; Developing Shopper Typology model ; Visualiser™. Danie Malan has also awarded the winning paper at the ESOMAR Congress in Switserland.

WHO SHOULD ATTEND

	Business people across all industries who do not have the necessary background of market research but would like to investigate and interpret research proposals.
	Office professionals who would like to understand the practicalites of market research

ONE DAY WORKSHOP OUTLINE

Where does market research fit into strategic management?
Why market research?
When is Market research appropriate?
	Entering new markets
	Existing markets
		Launching new products
		Staying in touch with their current markets
			Is Market Research necessary in a growing market?
			Danger of cutting down on Market Research in difficult times
			Large AND Small businesses need Market Research
Secondary vs Primary research
Qualitative vs Quantitative research
Considerations influencing survey methods
Choosing a Research method
	Traditional methodologies vs new techniques.
	Advantages and limitations of the different methods
		Personal interviewing /Face to face interviews
			In-home
			Mall interviews
			Omnibus surveys
		Telephone interviewing (landline vs cell phone)
		Self-completion
			Postal research
			Electronic
			Fax
			Self-completion questionnaires in stores/ restaurants
			Self-completion questionnaire in publications
		Qualitative and Observational
			Focus groups
			In-depth interviews
			Observation
			Mystery shopping
		Other methods
			Panels
			Experiments
The significance of sample size
Choosing a research supplier
	Knowledgeable (established vs fly-by-nights)
	Price (cheaper vs more expensive)
	Size (smaller vs larger)
	Reputation and Credibility
	How important is previous research experience in your field?
	Build a long-term relationship with your market research supplier
	Creative yet practical
	Unique service
Briefing a Research Agency
	Company background
	Background to the problem
	Research objectives
	Methodological preference
	Reporting expectations
	Timing
	Budget considerations
Evaluating proposals

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