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Business Writing Skills - Advanced

Imagine commanding your skills so well that business writing becomes not a worrisome chore, but a welcome challenge - one you know you can handle.

This is what our Advanced Business Writing Skills workshop prepares you for.

Delegates will gain insights on this workshop that will help them become stronger, faster writers. With repeated opportunities to apply essential business communication techniques - such as document definition, reader analysis, document organization, information selection, and reader action.


Front Foot Strategic Consulting has been awarded accreditation status as a provider of Education and Training in terms of the South African Qualification Authority Act.

All Front Foot workshop presenters are subject-matter experts.

Front Foot is a Majority Black-Owned Level 2 EME – 125% Recognition

Register now for this workshop

Training Benefits

  • Upgrade your writing to increase readability and credibility
  • Reduce response time to your email and letters by over 50%
  • Find ways to jump-start your writing and overcome procrastination
  • Make your writing clear, concise and correct
  • Get hands-on experience in writing effective emails, letters or reports
  • Identify and overcome your writing challenges
  • Quickly organize your thoughts and generate content
  • Improve sentence construction and paragraph development
  • Identify ways to make your writing simpler and easier to read
  • Eliminate numerous time-consuming revisions
  • Develop effective business letters for tough situations
  • Make emails more effective
  • Develop an appropriate writing style and format for letters, business cases and reports
  • Use standard ways of documenting materials

Email Etiquette

Focusing on specific challenges and solutions for email writing will help people at all organizational levels make solid gains in their capacity to write and manage email effectively.

It has always been said that, "We only have one chance to make a first impression." In today's business world, that first impression is often in the form of an email.
This critical first impression is not just of the person hitting send, but potentially the entire organization. This may be the receiver/customer's first inside look at the company's:
  • Professionalism: including the desire to create a professional image. If basic written information is not professional, how can the potential customer assume that you will represent your work with them professionally?
  • Quality and attention to detail: for some readers, sloppy attention to the English grammar and structure of written communication will raise questions about your group's attention to quality in other areas of business.
  • Level of understanding of the customer and issues.  It should be clear that the writer grasps the topic being discussed and the customers' areas of interest.
  • Sensitivity to the busy schedules the customer faces day-to-day: many business leaders report that they are consumed with email. Concise and efficient emails can make a powerful and positive impression.
  • Ability to organize and communicate complex issues: most readers will not have time or patience to try to sort out the writer's intent. Logical organization of information is critical.

Logic and composition can then be combined with workplace and business email etiquette to further help the reader and make a strong impression. Here are but a few samples of simple but important etiquette tips:

  • Clearly describe your message in the subject line area
  • Avoid using all capital letters
  • Use fonts or colors that will be perceived as professional
  • Be brief and clear

Who should attend?

  • Executives, managers and all staff members who want others to read and respect what they have written.

Training approach

Quality writing skills are essential to success in todays business world. In this Advanced Writing Skills Workshop, good writing skills are taken to the next level. Without this kind of training, these writing skills are too often learned by trial and error or not learned at all. We recommend organizations make advanced writing skills training available to employees at all levels

Principles that ensure effective business writing

    • Planning and establishing purpose
    • Meeting the readers needs and expectations
    • How to use techniques for overcoming writers block

The Three C's - All writing should be clear, concise and correct

    • Techniques for achieving clarity and precision in everyday business writing
    • The role of word choice
    • How to construct sentences that are clear, concise and direct

Writing Purposeful Paragraphs

    • What a paragraph should contain and how to order paragraphs
    • How to use linking words and phrases in sentences and paragraphs
    • Active and passive voice and parallelism
    • How to employ various patterns of organizing information
    • Participants will also take a close look at the proper length of paragraphs

Grammar and Writing Mechanics

    • Several easy ways to help delegates simplify their writing and ensure their grammar is correct

Determining Readability

    • How and when to use the readability test
    • Applying readability test to their own work

Writing Letters

    • Learn the essential guidelines for writing effective memos and letters
    • Understanding the twelve important parts to a business letter choosing the best of several different styles
    • The importance of opening sentences
    • How and when to use persuasive, positive and negative words
    • How to use appropriate tone

Partner with your readers

    • Use a cordial tone
    • Write a buffer before negative information
    • Use a tone and level of formality appropriate for the reader
    • Focus on what's in it for the reader
    • Write so you build partnerships and teams

Prepare readers to understand, remember and act

    • Use a meaningful, informative subject line
    • Open with the context
    • Write a clear statement of the contents
    • In the introduction, state actions to be performed and critical information
    • Write a conclusion if it will help you achieve your objectives
    • Include feedback loops to ensure that your message is successful

Dealing with Specific Requests: Learn how to write special documents explicitly

    • Write clear descriptions of problems and issues
    • Write direct, unambiguous requests
    • Write clear procedures

Business Documents

    • How to write a:
      • business case
      • request for proposal
      • formal report
    • Where would you start?
    • Apply guidelines and checklists that keep the writing on track

Editing and Proofreading the Final Version

    • How to recognize common proofreading errors
    • Techniques for effective editing and proofreading
    • Methods for tevising the first draft
    • How to avoid sexist or offensive language
    • Often confused words
Event Information:
Date: 8th December 2020 at Benvenuto Conference Centre in Randburg

27th January 2021 at Birchwood Hotel & OR Tambo Conference Centre in Boksburg

16th February 2021 at Benvenuto Conference Centre in Randburg

12th March 2021 at Birchwood Hotel & OR Tambo Conference Centre in Boksburg

Map: View map
Duration: 1 Day
Cost: R2 450.00 excl VAT
R2 817.50 incl VAT
Surcharge Strict Halaal and Kosher meals carry an additional surcharge

Upcoming Events:
Visit our events calendar for more information.

Upcoming Workshops: Visit our workshops calendar for more information.

10% discount for two or more delegates

10% discount if you attend two or more workshops

15% discount for four or more delegates

In-house at your offices
discount for 5 or more delegates

30% discount for 8 or more delegates

35% discount for 10 or more delegates



Contact Adele on
011 867 7299 or email

Bookings and Enquiries
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Front Foot's courses are compiled and presented by subject matter experts
and industry specialists to ensure the highest and most current standard of excellence in all our workshops and training

Front Foot workbooks and workshops are aligned to the prevailing Unit Standard;
Front Foot provide business training to business people;
Training is held at premium training venues